Harley- Davidson's user profile includes both thrill- seeking and affinity for a countercultural image.In addition to demographics,H- D uses segmentation to target their markets.
A)socioeconomic
B)psychographic
C)behavioral
D)geodemographic
E)value analysis

Question

Quizplus · Accepted Answer

Harley-Davidson targets their markets using psychographic segmentation, which focuses on the lifestyle, values, and personality traits of consumers, such as thrill-seeking and a countercultural image.

Harley- Davidson's User Profile Includes Both Thrill- Seeking and Affinity