People who are regular visitors to ScFoi.com (a website maintained by a science fiction cable network)and those who are regular visitors to BHG.com (a website maintained by the producers of BHG- TV and the publishers of a women's magazine)belong to different segments.
A)ethnographic
B)demographic
C)socioeconomic
D)psychographic
E)geodemographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into different segments based on social class, lifestyle, or personality characteristics. Regular visitors to ScFoi.com and BHG.com likely have different interests and lifestyles, which aligns with psychographic segmentation.

People Who Are Regular Visitors to ScFoi