Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy?
A)to remove the need for disintermediation
B)to take advantage of economies of scale
C)to more efficiently focus on its CRM strategy
D)to move a product to the next stage of its product life cycle
E)all of the above

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy allows a company to target the entire market with a single offer, which can lead to economies of scale in production, marketing, and distribution.

Why Would a Company Adopt an Undifferentiated Targeting Strategy When