In one- to- one marketing,after a marketer has identified customers and gets to know them in as much detail as possible,then the next step the the marketer .
A)needs to differentiate these customers in terms of both their needs and their value to the company
B)must interact with the customers and find ways to improve cost efficiency
C)needs to differentiate these customers in terms of only their value to the company
D)must strive toward effectiveness of the interactions with the customers
E)needs to customize some aspects of the products or services they offer to each customer

Question

Quizplus · Accepted Answer

After identifying and understanding customers, the next step in one-to-one marketing is to differentiate them based on their needs and their value to the company. This helps in tailoring marketing efforts effectively.

In One- To- One Marketing,after a Marketer Has Identified Customers