Business analysis is the stage of the new-product development process
A) during which the target markets are selected and resources are allocated to reach them.
B) during which the target market segments that show potential are selected and those that do not are eliminated.
C) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D) during which there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm.
E) that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

Question

Quizplus · Accepted Answer

Business analysis involves specifying the product features and the marketing strategy, as well as making financial projections to assess the product's potential profitability.

Business Analysis Is the Stage of the New-Product Development Process