An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as
A) new-product strategy development.
B) idea generation.
C) crowdsourcing.
D) market testing.
E) a concept test.

Question

Quizplus · Accepted Answer

A concept test involves presenting consumers with a new-product idea to gauge their reactions and gather feedback before the product is fully developed.

An External Evaluation with Consumers That Consists of Preliminary Testing