The stage of the new-product development process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as
A) development.
B) Stage-Gate®.
C) idea generation.
D) business analysis.
E) screening and evaluation.

Question

Quizplus · Accepted Answer

Screening and evaluation is the stage where new-product ideas are assessed to determine their potential and feasibility, eliminating those that do not meet the necessary criteria for further development.

The Stage of the New-Product Development Process That Internally and Externally