Screening and evaluation is the stage of the new-product development process
A) at which prospective customers are exposed to new-product prototypes for the first time.
B) at which new-product concepts that have been found viable are converted into actual prototypes.
C) that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E) where consumers evaluate a new product's performance in an actual-use situation.

Question

Quizplus · Accepted Answer

Screening and evaluation is the stage where new-product ideas are assessed internally and externally to eliminate those that do not warrant further effort.

Screening and Evaluation Is the Stage of the New-Product Development