New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?
A) market testing
B) idea generation
C) screening and evaluation
D) development
E) business analysis

Question

Quizplus · Accepted Answer

In the development stage, the focus is on designing and manufacturing the product, making manufacturing issues particularly important.

New-Product Strategy Development Calls for INGenius Co