When you are writing a positioning statement, if you don't have real differences and cannot see a way to create them, then you can create a difference based on
A) image.
B) the future.
C) opinion.
D) data.

Question

Quizplus · Accepted Answer

Creating a difference based on image involves crafting a unique perception or identity for the brand that distinguishes it from competitors, even if the actual product differences are minimal.

When You Are Writing a Positioning Statement, If You Don't