Which of the following combinations should be avoided?
A) low price and low quality
B) high price and high quality
C) heavy promotion and low (exclusive) availability
D) heavy promotion and high availability
Correct Answer:
Verified
Q51: Positioning is mostly about
A) identity.
B) physical elements.
C)
Q52: If a company promotes broadly and heavily,
Q53: In analyzing perceptual maps, one question always
Q54: Operational excellence refers to companies that
A) are
Q55: If a brand has an exclusive image,
Q57: _ in perceptual maps offer(s) intriguing possibilities
Q58: Brands depicted as points in the map
Q59: A CEO is considering how he wants
Q60: Customer intimacy refers to companies that
A) pride
Q61: When you are writing a positioning statement,
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