In analyzing perceptual maps, one question always on the marketer's mind is:
A) Is my brand optimally segmented?
B) Is my brand experiencing holes?
C) Is my brand targeted correctly?
D) Is my brand optimally positioned?

Question

Quizplus · Accepted Answer

Marketers use perceptual maps to assess if their brand is optimally positioned in the minds of consumers relative to competitors, ensuring it occupies a desirable space in the market.

In Analyzing Perceptual Maps, One Question Always on the Marketer's