If a brand has an exclusive image, it would make good sense to avoid
A) overly promoting it.
B) charging a premium price.
C) engaging in light promotion.
D) distributing it through selective channels.
Correct Answer:
Verified
Q50: Which of the following is NOT true
Q51: Positioning is mostly about
A) identity.
B) physical elements.
C)
Q52: If a company promotes broadly and heavily,
Q53: In analyzing perceptual maps, one question always
Q54: Operational excellence refers to companies that
A) are
Q56: Which of the following combinations should be
Q57: _ in perceptual maps offer(s) intriguing possibilities
Q58: Brands depicted as points in the map
Q59: A CEO is considering how he wants
Q60: Customer intimacy refers to companies that
A) pride
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