To write a positioning statement, you should answer all of the following questions EXCEPT:
A) Who are you trying to persuade?
B) Who are you competing with?
C) How are you better?
D) What are your weaknesses?
Correct Answer:
Verified
Q58: Brands depicted as points in the map
Q59: A CEO is considering how he wants
Q60: Customer intimacy refers to companies that
A) pride
Q61: When you are writing a positioning statement,
Q62: Your company manufactures several different basic appliances
Q64: If you want to sell unique wristbands
Q65: A positioning statement will _ customers who
Q66: In his books on Competitive Strategy, _
Q67: A positioning statement can be a foundation
Q68: Jen is developing the positioning statement for
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