In his books on Competitive Strategy, __________ discusses generic strategies driven by keeping costs down and prices competitive, leading by differentiation (e.g., excellence in quality or innovation), or when appropriate, niche positioning.
A) Mark Patton
B) Mitchell Paul
C) Matthew Pilsner
D) Michael Porter

Question

Quizplus · Accepted Answer

Michael Porter is known for his work on competitive strategy, including the concept of generic strategies such as cost leadership, differentiation, and focus (niche positioning).

In His Books on Competitive Strategy, __________ Discusses Generic Strategies