Which of the following statements is true of licensing?
A) The core brand is partially responsible for financially supporting the company seeking the license.
B) It involves a payment of fee to the core brand.
C) All the benefits of a licensed product go to the core brand, and the core brand enjoys limited liability.
D) The core brand takes on negligible risks in the licensing agreement.

Question

Quizplus · Accepted Answer

Licensing involves a payment of a fee to the core brand for the right to use its name, logo, or other intellectual property.

Which of the Following Statements Is True of Licensing