For successful product differentiation, _____.
A) the difference between a product and its competitor products should be large rather than small
B) marketers should put most of their efforts into developing an appropriate brand name
C) a product should not only be different from its competitor products but also be better
D) a product should have a higher cost than its competitor products

Question

Quizplus · Accepted Answer

For successful product differentiation, a product should not only be different from its competitor products but also be perceived as better by consumers, offering unique benefits or superior quality.

For Successful Product Differentiation, _____