A fast-food restaurant serves the student community within a university campus. The restaurant newly introduces pocket-friendly combo meals in its menu. The meals become so popular that the rest of the items on the menu are rarely ordered. Which of the following is being exemplified in this scenario?
A) Segmentation
B) Cannibalization
C) Market penetration
D) Product bundling

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product eats into the sales of one of the company's existing products. In this scenario, the new combo meals are so popular that they reduce the sales of other items on the menu.

A Fast-Food Restaurant Serves the Student Community Within a University