Operos, a laptop manufacturing company, introduces three new colors-midnight blue, aquamarine, and hot pink-in its Z Series laptops. This scenario reflects _____.
A) market segmentation
B) product bundling
C) brand extension
D) line extension

Question

Quizplus · Accepted Answer

Line extension refers to the introduction of additional items in the same product category under the same brand name, such as new colors, flavors, or sizes. In this case, Operos is adding new color options to its existing Z Series laptops.

Operos, a Laptop Manufacturing Company, Introduces Three New Colors-Midnight Blue