Which of the following is a consumer product category that has highly selective distribution?
A) Raw materials
B) Convenience products
C) Accessory equipment
D) Specialty products

Question

Quizplus · Accepted Answer

Specialty products are consumer products that have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. These products often have highly selective distribution to maintain their exclusivity and appeal.

Which of the Following Is a Consumer Product Category That