In the context of consumer product categories, both producers and retailers are apt to promote _____ but to a highly targeted audience.
A) installations
B) convenience products
C) accessory equipment
D) specialty products

Question

Quizplus · Accepted Answer

Specialty products are unique and often expensive items that consumers are willing to make a special effort to purchase. Producers and retailers target a specific audience that values these products.

In the Context of Consumer Product Categories, Both Producers and Retailers