International Business A Managerial Perspective

How was General Mills able to gain 25 percent of the European cereal market?

Company X and Company Z have established a business arrangement whereby the two firms will cooperate for their mutual benefit. Which of the following has most likely been established?

A ________ is a special type of strategic alliance in which two or more firms join together to create a new business entity that is legally separate and distinct from its parents.

Nestle and General Mills created Cereal Partners Worldwide to compete effectively in the European market. Cereal Partners Worldwide is owned equally by the two firms, so CPW is an example of a(n) ________.

What is the primary difference between a joint venture and a non-joint venture strategic alliance?

Advanced Audio and EQ Electronics recently established a joint venture for the purpose of cooperating in the design, production, and sale of a line of audio equipment. Executives at the two firms must now decide the best way to manage the joint venture. Which of the following choices would defeat the purpose of the joint venture?

Furman Furnishings wants to expand its international operations in cooperation with another firm. Which of the following methods would be most appropriate for Furman?

Although unequal ownership is common, many joint ventures are owned equally by the founding firms.

Strategic alliances include cooperation between international firms such as cross-licensing of proprietary technology.

A joint venture is a type of strategic alliance.

Non-joint venture strategic alliances are often formed for general purposes and exist in perpetuity.

Joint ventures tend to have a longer duration than non-joint venture strategic alliances.

A formal management organization allows a joint venture to be broader in purpose, scope, and duration than other types of strategic alliances.

What is a strategic alliance? What is the relationship between a joint venture and a strategic alliance?

What are the various forms that strategic alliances can take? What are the benefits of strategic alliances?

Why would a firm establish a non-joint venture strategic alliance instead of a joint venture? What are the characteristics of a non-joint venture strategic alliance?

Cross-licensing of proprietary technology, sharing of production facilities, cofounding research projects, and the marketing of each other's products using existing distribution networks is known as ________.

Feldman Insurance wants to enter the Brazilian market but is concerned about hostile government regulations in Brazil. Which of the following would most likely help Feldman overcome this problem?

Which of the following advantages might an organization gain by participating in a strategic alliance?

IMAX, the entertainment firm, recently entered into a joint venture with Wanda Cinema Line, a Chinese theater chain. What was IMAX primarily seeking by forming this arrangement?