Ready to test your Knowledge?
Try out our new practice tests completely free!
exam preparation banner icon

International Business A Managerial Perspective

Business

Quiz 16 :

International Marketing

Quiz 16 :

International Marketing

search
arrow
Which element of the marketing mix includes devising ways to enhance the desirability of the product or service to potential buyers?
Free
Multiple Choice
Answer:

Answer:

C

Tags
Choose question tag
close menu
arrow
Which approach to international marketing is the easiest for a firm to adopt?
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
When adopting a(n) ________ approach, a firm applies the domestic marketing mix abroad.
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
________ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which approach to international marketing is the most expensive to adopt?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
What is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges across national boundaries that satisfy individual and organizational objectives?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which element of the marketing mix includes the development of policies that bring in revenue and strategically shape the competitive environment?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
What is the function of pricing in the marketing mix?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
In the international marketing mix, the place element focuses on ________.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Promotion primarily involves ________.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Maddox Home Goods is based in Illinois but has plans to target the housewares market in Europe. Maddox executives believe that the firm's successful U.S. marketing strategy will work equally well in the European market. Maddox most likely has a(n) ________ approach to international marketing.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
SMH directs its marketing efforts on selling an inexpensive line of watches to young, fashion-oriented customers. What business strategy is SMH pursuing?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following is one the key issues facing international marketing managers?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Product ________.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Marketing managers at Unique Home Furnishings strive to develop products, pricing strategies, promotional strategies, and distribution tactics that set the firm's products apart from those of competitors in the eyes of customers. Unique Home Furnishings has cultivated an image of perceived quality and fashion that allows the firm to charge prices higher than most furniture businesses. What is the overall business strategy of Unique Home Furnishings?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 120