Question 1

JJ Watt used social media to raise funds for Hurricane Harvey. What did he do specifically?

Accepted Answer

B

Question 2

What are some best practices for entertainment professionals when it comes to social media?

Accepted Answer

Each of the options listed is considered a best practice for entertainment professionals managing social media. Identifying the right platforms ensures that efforts are concentrated where the audience is most active. Having a strategy in place allows for consistent and effective communication. Engaging with loyal fans and ambassadors can amplify messages and build a strong community around the brand or individual.

Question 3

Journalists are part of the news organization and need to be aware of social media, and they have to follow certain guidelines EXCEPT ______.

Accepted Answer

Journalists are expected to be responsible, fair, confidential, and careful with their social media presence. However, there is no strict rule that they should only respond to verified accounts, as engagement on social media can vary based on the context and purpose of the interaction.

Question 4

The NPR has listed their social media guidelines to maintain a level of professional conduct that reflects the role of the journalist and news outlet. This is referred to as a ______.

Accepted Answer

The correct term is "ethical code and policy," which outlines the standards and practices that journalists and news outlets should follow to ensure their conduct on social media reflects their professional responsibilities and the integrity of their work.

Question 5

The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation to be a bigger crisis for the brand on social media?

Accepted Answer

The CEO's response to the situation was criticized for lacking empathy and not addressing the concerns of the public effectively, which exacerbated the crisis for United Airlines on social media.

Question 6

Sports and social media are integrated. Some of the most innovative ideas and practices for social media are coming from the sports industry.

Accepted Answer

The sports industry frequently leads in social media innovation, leveraging platforms to engage fans, share live updates, and enhance the viewing experience, making it a source of creative social media practices.

Question 7

Social media crises, according to Tim Coombs, are often compared to ______.

Accepted Answer

Tim Coombs often compares social media crises to zombies to illustrate how they can suddenly appear, be difficult to manage, and keep coming back, much like the unpredictable and relentless nature of zombies.

Question 8

Entertainment professionals have to create a lot of content for their work in social media. What are some examples of some of the content they have to create?

Accepted Answer

Entertainment professionals are responsible for creating a wide range of content, including social media posts, visual content like videos and graphics, and traditional content such as press releases and media kits. This variety helps them reach and engage their audience across different platforms.

Question 9

______ is the field that has to prepare statements, scenarios, and listening and monitoring reports before, during, and after a given situation.

Accepted Answer

Crisis communication involves preparing statements, scenarios, and listening and monitoring reports to manage the communication before, during, and after a crisis situation.

Question 10

______ has been one of the main ways for journalists to use social media.

Accepted Answer

Breaking news has been one of the primary uses of social media by journalists, allowing them to quickly share updates and information with a wide audience.

Question 11

Personal branding on social media is key to winning championships, and athletes are the ones who can bring forth this change.

Accepted Answer

Personal branding on social media is a powerful tool for athletes to connect with fans, build their reputation, and promote their careers. By creating a strong personal brand, athletes can increase their visibility, attract sponsorships, and even win championships.

Question 12

Thuzio is focused on specializing in only the entertainment industry.

Accepted Answer

Thuzio provides corporate access to sports figures and celebrities for events and experiences, not limited to the entertainment industry alone.

Question 13

A college team that excels in the college sports industry for social media practices, was ______.

Accepted Answer

Clemson University has been recognized for its exceptional use of social media in promoting its sports teams, particularly football, where they have leveraged platforms to engage fans, share highlights, and enhance their brand presence effectively.

Question 14

What is NOT a qualification of a social media crisis?

Accepted Answer

A social media crisis can happen in any industry, not just specific ones. The other options (A, B, C) are characteristics of a social media crisis, such as occurring on social media, spreading rapidly, and potentially becoming a traditional news story.

Question 15

What is NOT a best practice for crisis communication efforts on social media?

Accepted Answer

Taking a break from social media and letting the audience take over the conversation is not a best practice for crisis communication. It's important to maintain control of the narrative and provide timely, accurate information to the public.

Question 16

Volunteering at a local university for a sports team and explore future opportunities is a best practice for sports and social media. What best practice does this fall under?

Accepted Answer

Volunteering at a local university for a sports team allows for direct interaction with professionals and peers in the sports industry, facilitating the building of meaningful relationships and connections offline, which is a key aspect of networking.

Question 17

What were some of the implications that resulted in the social media crisis for Equifax?

Accepted Answer

The answer of What were some of the implications that...

Question 18

The entertainment industry needs to understand social media on the celebrity side only.

Accepted Answer

The entertainment industry needs to understand social media from both the celebrity side and the audience/fan side to effectively engage, market, and manage public relations.

Question 19

Most media outlets, like The New York Times, have desiccated social media policies for their reporters.

Accepted Answer

Most media outlets, including The New York Times, have established social media policies for their reporters to ensure that their online behavior aligns with the organization's standards for professionalism and impartiality.

Question 20

The ultimate purpose of using social media for the entertainment industry is to ______.

Accepted Answer

The ultimate purpose of using social media for the entertainment industry is to generate buzz and motivate others to take action, such as watching a movie, attending a concert, or engaging with content. This encompasses aspects of B, C, and D but is more comprehensive in its goal of stimulating engagement and action.

Quiz 11: How Social Media Is Applied: Exploring Different Specializations, Part I