The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation to be a bigger crisis for the brand on social media?
A) They did not embrace hashtags correctly.
B) Their accounts were hacked by hackers in Ukraine.
C) The CEO did not have the best response to the situation.
D) They did not take advantage of the situation with influencers and celebrities.

Question

Quizplus · Accepted Answer

The CEO's response to the situation was criticized for lacking empathy and not addressing the concerns of the public effectively, which exacerbated the crisis for United Airlines on social media.

The United Crisis Example Shared the Impact of a Live