Question 1

What is the primary focus for many health-care professionals when it comes to social media?
A) privacy
B) data marketing
C) fundraising
D) social care

Accepted Answer

The primary focus for many health-care professionals when it comes to social media is privacy, due to the sensitive nature of health-related information and the need to comply with regulations like HIPAA (Health Insurance Portability and Accountability Act) in the United States.

Question 2

______ is the field that has to deal with government regulations for what they share and post on social media.
A) Social care
B) Health care
C) Nonprofit
D) International social media

Accepted Answer

Health care organizations must navigate numerous regulations regarding patient privacy and confidentiality, such as HIPAA in the United States, when sharing and posting information on social media.

Question 3

To be the best in social care, you need to invest only 50% of your time and energy to it.

Accepted Answer

Being the best in social care requires a comprehensive commitment that often exceeds 50% of one's time and energy, as it involves continuous learning, empathy, and dedication to effectively support and meet the needs of individuals.

Question 4

Hospitals are the only ones that are incorporating social media into their practices.

Accepted Answer

Many healthcare providers, including individual practitioners, clinics, and health organizations, use social media for various purposes such as marketing, patient education, and community engagement.

Question 5

Benedict is looking to propose a new artificial intelligence program for Sherlock, which will be programed to respond appropriately to certain responses like "When will the show be back on BBC?" or "Can Benedict and Martin take a break to film Season 5?" through Facebook Messenger. What does Benedict want to create?
A) Chatbot
B) iRobot
C) predictive bot
D) Sherlock bot

Accepted Answer

Benedict wants to create a Chatbot, which is designed to simulate conversation with human users, especially over the Internet, and can provide automated responses to specific questions like the examples given.

Question 6

Two platforms that are popular in China include ______.
A) Twitter and Facebook
B) Facebook and WeChat
C) WeChat and Weibo
D) Twitter and Weibo

Accepted Answer

WeChat and Weibo are two of the most popular social media platforms in China. Twitter and Facebook are blocked in China and are not commonly used by the general population.

Question 7

Allowing people to share their stories is one of the best practices to keep in mind when using social media for nonprofits.

Accepted Answer

Allowing people to share their stories can significantly enhance engagement, build community, and increase the visibility of the nonprofit's mission and impact on social media platforms.

Question 8

Keith Quesenberry states that social care should be ______.
A) in the PR department
B) in the Marketing department
C) in the Advertising department
D) be in their own department

Accepted Answer

Social care should be in their own department because it is a specialized field that requires specialized knowledge and skills.

Question 9

Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.
A) employee advocacy program
B) brand ambassador program
C) social care program
D) influencer program

Accepted Answer

Employee advocacy programs are designed to empower employees to share company content on their personal social media platforms, increasing brand awareness and trust.

Question 10

Chloe Decker is focused on raising funds for her friend, Lars Morningstar, so he can get some help with a campaign he wants to do to bring students to the Cannes Lions Festival for the summer to get experienced. She posts on Facebook a link to GoFundMe, and is looking for her friends to help contribute. What is Chloe trying to do?
A) She is trying to crowdfund resources and raise funds.
B) She is trying to crowdsource ideas for how to get the group to Cannes.
C) She is trying to create a strategic campaign.
D) She is trying to create great customer service for her friend Lars.

Accepted Answer

Chloe is engaging in crowdfunding by using GoFundMe to gather financial support from a large number of people, which is the essence of crowdfunding.

Question 11

The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?
A) They created a global crowdfunding campaign to raise funds for elephant sanctuaries.
B) They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis.
C) They partnered with influencers to document their journey in Kenya to raise awareness about the issue.
D) They created a gala supporting the initiative and livestreamed it for the world to see.

Accepted Answer

Amarula, in partnership with WildlifeDirect, took an innovative approach by collaborating with influencers who traveled to Kenya. These influencers documented their experiences and shared them with their followers, effectively raising awareness about the decline in elephant populations. This strategy leveraged the reach and influence of social media personalities to engage a broader audience on the issue.

Question 12

CRM stands for ______.
A) Coffee Relations Management
B) Customer Relationship Management
C) Creative Relations Marketing
D) Customer Relations Marketing

Accepted Answer

CRM stands for Customer Relationship Management, which is a strategy for managing an organization's relationships and interactions with potential and current customers.

Question 13

Several brands have utilized social media in many ways to create impact of visuals to generate social media awareness. Which campaign did this effectively?
A) Movember Campaign
B) Meet Graham
C) Marc Jacobs and his UK store launch
D) Amarula's influencer campaign

Accepted Answer

The "Meet Graham" campaign effectively used visuals to create social media awareness by showcasing a unique, interactive sculpture designed to survive car crashes, which went viral and sparked widespread discussion.

Question 14

Social care is focused on primarily doing ______ on social media.
A) fundraising
B) customer service
C) crisis management
D) advertising

Accepted Answer

Social care on social media primarily involves providing customer service, addressing customer inquiries, and resolving issues to enhance customer satisfaction and engagement.

Question 15

Having a social care program can help brands especially when ______.
A) a crisis hits
B) a customer needs to get a question or inquiry solved in a timely manner
C) Godzilla comes into your city and creates chaos
D) a campaign needs to be launched

Accepted Answer

The answer of Having a social care program can help...

Question 16

Crowdsourcing is the process of providing insights to solve a program and crowdfunding is focused on coming together to raise funds.

Accepted Answer

Crowdsourcing involves gathering information, ideas, or insights from a large group of people, typically from the online community, to solve problems or create new solutions. Crowdfunding, on the other hand, is a method of raising capital through the collective effort of friends, family, customers, and individual investors, primarily online, to support efforts initiated by others or organizations.

Question 17

What did the KRONKIWONGI campaign focused on for LEGO?
A) It focused on personalization and opportunities for audiences to create and share these creations online via Facebook.
B) It focused on personalization of the LEGO logo in the KRONKIWONGI language through Instagram.
C) It focused on creating a video discussing the power of the KRONKIWONGI dance moves with LEGOs
D) none of these

Accepted Answer

The KRONKIWONGI campaign by LEGO emphasized personalization and the ability for audiences to create unique LEGO builds. It encouraged sharing these creations online, particularly through Facebook, fostering a community of creativity and innovation.

Question 18

Being aware of new platforms emerging around the world is a key strategy for social media professionals today.

Accepted Answer

Staying informed about emerging platforms allows social media professionals to adapt strategies, reach new audiences, and maintain a competitive edge in a rapidly evolving digital landscape.

Question 19

The campaign with REI called #OptOutside focused on ______.
A) social care
B) nonprofit and cause-related marketing
C) business engagement
D) international social media

Accepted Answer

#OptOutside is a campaign by REI that focuses on nonprofit and cause-related marketing, encouraging people to spend time outdoors instead of shopping on Black Friday, thus promoting a social cause.

Question 20

Social media can help nonprofits in a variety of different ways, like ______.
A) community engagement and education
B) brand building
C) program recruitment
D) all of these

Accepted Answer

Social media platforms offer nonprofits a range of opportunities including community engagement and education, brand building, and program recruitment, making all of these choices correct.

Quiz 12: How Social Media Is Applied: Exploring Different Specializations, Part II

What is the primary focus for many health-care professionals when it comes to social media?

______ is the field that has to deal with government regulations for what they share and post on social media.

To be the best in social care, you need to invest only 50% of your time and energy to it.

Hospitals are the only ones that are incorporating social media into their practices.

Two platforms that are popular in China include ______.

Allowing people to share their stories is one of the best practices to keep in mind when using social media for nonprofits.

Keith Quesenberry states that social care should be ______.

Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.

The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?

CRM stands for ______.

Several brands have utilized social media in many ways to create impact of visuals to generate social media awareness. Which campaign did this effectively?

Social care is focused on primarily doing ______ on social media.

Having a social care program can help brands especially when ______.

Crowdsourcing is the process of providing insights to solve a program and crowdfunding is focused on coming together to raise funds.

What did the KRONKIWONGI campaign focused on for LEGO?

Being aware of new platforms emerging around the world is a key strategy for social media professionals today.

The campaign with REI called #OptOutside focused on ______.

Social media can help nonprofits in a variety of different ways, like ______.