At the beginning of a presentation, a salesperson asks a catalog retailer, "What type of inventory management software would you like your company to use?" The salesperson is more than likely using the ________ sales presentation method.
A) problem-solution
B) stimulus-response
C) participative
D) persuasive selling
E) need-satisfaction

Question

Quizplus · Accepted Answer

This approach is characteristic of the need-satisfaction sales presentation method, where the salesperson starts by asking questions to identify the customer's needs and then tailors the presentation to address those specific needs.

At the Beginning of a Presentation, a Salesperson Asks a Catalog