When the salesperson for Cloud Nine walked into the office of the department store buyer, she laid a sample of the company's newest line of hand-blown glass candleholders in front of the buyer and said nothing as she waited for the buyer to comment on the candleholder. The Cloud Nine salesperson has used the ________ approach.
A) showmanship
B) silent benefit
C) shock
D) product
E) curiosity

Question

Quizplus · Accepted Answer

The salesperson used the product approach by directly presenting the product (hand-blown glass candleholders) to the buyer without initially commenting, allowing the product itself to make the first impression.

When the Salesperson for Cloud Nine Walked into the Office