Austin began his sales presentation by stating, "All organizations strive to operate more efficiently." Then, he proceeded to explain why his company's computer network system operates more efficiently than other systems. He concluded his presentation by saying, "So, you have to agree that you should buy my company's system." Austin was using ________ to make his sale.
A) a prestige suggestion
B) counter-offering
C) logical reasoning
D) choice narrowing
E) empathy

Question

Quizplus · Accepted Answer

Austin used logical reasoning by starting with a general statement about organizations' goals, then explaining how his product meets those goals, and concluding with a logical conclusion based on the presented facts.

Austin Began His Sales Presentation by Stating, "All Organizations Strive