According to a survey of purchasing agents, it is most important during a sales call for a professional salesperson to:
A) speak about the competition.
B) demonstrate knowledge of the buyer's product line.
C) use high-pressure techniques.
D) provide a solid marketing plan.
E) develop friendships with customers.

Question

Quizplus · Accepted Answer

Demonstrating knowledge of the buyer's product line shows that the salesperson has done their homework and understands the buyer's needs and challenges, which is crucial for building trust and credibility during a sales call.

According to a Survey of Purchasing Agents, It Is Most