Which of the following is not one of the four appropriate rationales for choosing the objectives of a strategic plan?
A) strategic justification
B) personal justification
C) technical justification
D) financial justification
Correct Answer:
Verified
Q2: Regarding customers and business partnerships, e-marketing is
Q3: Which of the following is not a
Q4: The various levels of organizational commitment to
Q5: Database marketing and customer relationship management (CRM)
Q6: Which of the following is a goal
Q7: The Balanced Scorecard is based on three
Q8: _ are specific measures designed to evaluate
Q9: Profits and return on investment (ROI) are
Q10: Which of the following is not an
Q11: The internal perspective of the Balanced Scorecard
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