Database marketing and customer relationship management (CRM) occur at the ________ of the e-business model.
A) activity level
B) business process level
C) enterprise level
D) none of the above

Question

Quizplus · Accepted Answer

Database marketing and customer relationship management (CRM) are integral components at the business process level of the e-business model, as they directly involve the processes related to managing customer information and interactions.

Database Marketing and Customer Relationship Management (CRM) Occur at the ________