What type of research design should be used to obtain conclusive answers to questions such as why sales increase or decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another, why $0.50 coupons make people buy the national brand versus the store brand?
A) Exploratory
B) Causal
C) Descriptive
D) Case Analysis
E) All of the above.

Question

Quizplus · Accepted Answer

Causal research design is used to determine cause-and-effect relationships, such as the impact of advertising on sales or the effect of coupons on brand choice.

What Type of Research Design Should Be Used to Obtain