Which of the following is a potential use of test marketing?
A) To test the sales potential for a new Colgate toothpaste.
B) To test variations in the marketing mix for an existing P&G detergent.
C) To test the sales potential for a new offer by the local telephone company.
D) To test the impact of a price increase on the perception of the product.
E) All of the above.

Question

Quizplus · Accepted Answer

Test marketing can be used for all the mentioned purposes: assessing sales potential for new products, testing marketing mix variations, evaluating new offers, and understanding the impact of pricing changes.

Which of the Following Is a Potential Use of Test