To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment, price would be the
A) independent variable.
B) effect variable.
C) dependent variable.
D) result variable.
E) extraneous variable.

Question

Quizplus · Accepted Answer

Price is the independent variable because it is the factor that is being manipulated to observe its effect on attendance, which would be the dependent variable.

To Determine the Effect of Change in Ticket Price on Attendance