Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Such experimentation done in a realistic environment would be called a
A) field experiment.
B) laboratory experiment.
C) survey experiment.
D) cross-sectional experiment.
E) longitudinal experiment.

Question

Quizplus · Accepted Answer

A field experiment is conducted in a real-world setting, allowing researchers to observe the effects of variables in a natural environment, as Dell did with their email versions.

Dell Corporation Sent Five Different Versions of Their Email to Customers