In a controlled test market all of the following are true, EXCEPT the
A) product is distributed through normal distribution channels.
B) test is conducted by a service agency external to the firm.
C) test market service pays retailers for shelf space.
D) test market service coordinates the trade promotion program.
E) product is guaranteed distribution.

Question

Quizplus · Accepted Answer

The Answer of In a controlled test market all of the following are true, EXCEPT the
A) product is distributed through normal distribution channels.
B) test is conducted by a service agency external to the firm.
C) test market service pays retailers for shelf space.
D) test market service coordinates the trade promotion program.
E) product is guaranteed distribution.

In a Controlled Test Market All of the Following Are