Ready to test your Knowledge?
Try out our new practice tests completely free!
exam preparation banner icon

M Business

Business

Quiz 12 :

Dimensions of Marketing Strategy

Quiz 12 :

Dimensions of Marketing Strategy

search
arrow
Penetration pricing is less flexible than price skimming.
Free
True False
Answer:

Answer:

True

arrow
The perceived value of a product by consumers is an important consideration when pricing that product.
Free
True False
Answer:

Answer:

True

arrow
_____ is the full introduction of a complete marketing strategy and the launch of a product.
Free
Multiple Choice
Answer:

Answer:

C

arrow
Advertising is direct,two-way communication with buyers and potential buyers.
True False
Answer:
arrow
Industrial products such as lumber,cotton,and iron ore are classified as:
Multiple Choice
Answer:
arrow
During the _____ stage of the product development process,a firm gears up for full-scale production,distribution,and promotion of its products.
Multiple Choice
Answer:
arrow
Profits are negative in the growth stage of the product life cycle.
True False
Answer:
arrow
Sporting goods are an example of:
Multiple Choice
Answer:
arrow
A light bulb used to provide light for workers on an assembly line would be classified as a _____.
Multiple Choice
Answer:
arrow
Magazines located next to the checkout counter at a grocery store would probably be classified as:
Multiple Choice
Answer:
arrow
Which of the following stages of the product development process assesses a product's compatibility in the market?
Multiple Choice
Answer:
arrow
Ethnic foods are an example of:
Multiple Choice
Answer:
arrow
A gallon of milk is an example of a:
Multiple Choice
Answer:
arrow
Which is the stage in the product development process where most new product ideas are rejected because they seem inappropriate for an organization?
Multiple Choice
Answer:
arrow
Distribution channels for consumer products and business products are the same.
True False
Answer:
arrow
Products such as furniture,audio equipment,bicycles,and clothing are generally classified as:
Multiple Choice
Answer:
arrow
Sun Dane Inc.,a tire manufacturing company,is in the process of developing a new product.Its R&D team has shortlisted the idea of a tire fitted with a sheet to keep off dirt.It is in the process of transforming the idea into an actual model.Sun Dane is currently in the _____ stage.
Multiple Choice
Answer:
arrow
If a nationwide sandwich shop chain introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country,it is in the _____ stage of the product development process.
Multiple Choice
Answer:
arrow
_____ is a trial mini-launch of a product in limited areas that represent the potential market.
Multiple Choice
Answer:
arrow
Before introducing a new product,a prototype is created at the _____ stage.
Multiple Choice
Answer:
Showing 1 - 20 of 95