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Business

Quiz 13 :

Digital Marketing and Social Networking

Quiz 13 :

Digital Marketing and Social Networking

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One of the greatest drawbacks of digital marketing is the inability of marketers and customers to share information with ease.
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True False
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Answer:

False

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Which of the following statements is true of digital media in the context of business?
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Multiple Choice
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Answer:

C

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Which of the following scenarios makes a reference to e-business?
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Multiple Choice
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Answer:

A

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E-business differs from traditional business in that:
Multiple Choice
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In the context of digital communication,_____ refers to consumers' ability to get in touch with marketers along with other consumers.
Multiple Choice
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The Internet impedes business transactions.
True False
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Online social networks are a valuable part of marketing because they change the way consumers communicate with each other and with firms.
True False
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One challenge that digital media has created for businesses is:
Multiple Choice
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Which of the following media is used by digital marketing?
Multiple Choice
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_____,in the context of digital communication,refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
Multiple Choice
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Which of the following statements is true of the Internet?
Multiple Choice
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In the context of digital communication,_____ refers to the ability of marketers to obtain digital information.
Multiple Choice
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Which of the following characteristics distinguishes digital marketing from traditional marketing?
Multiple Choice
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In the context of digital communication,_____ is the ability of a marketer to identify customers before they make a purchase.
Multiple Choice
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Since intellectual property is protected by patents and copyrights,there are no losses related to intellectual property theft.
True False
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A successful digital marketing strategy focuses:
Multiple Choice
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Digital technology has had greater impact in certain industries where the cost of business and customer transactions has been very high.
True False
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In the context of digital communication,_____ refers to the customer's ability to regulate the information they view as well as the rate and exposure to that information.
Multiple Choice
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_____ typically uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.
Multiple Choice
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Google can use web searches done through its search engine to learn about customer interests.This underlies the _____ aspect of digital communication.
Multiple Choice
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