The primary aim of the balanced scorecard is to:
A) Use performance indicators that are highly objective
B) Translate elements of a company's strategic plan into measurable performance indicators
C) Put less emphasis on financial measures because they are too narrowly focused
D) Provide a truthful basis for evaluating managers' performance

Question

Quizplus · Accepted Answer

The balanced scorecard is designed to translate a company's strategic objectives into a set of performance indicators across four perspectives: financial, customer, internal business processes, and learning and growth. This approach helps ensure that the company's strategy is reflected in the measures used to assess its performance.

The Primary Aim of the Balanced Scorecard Is To