A positioning map:
A) is used primarily by companies utilizing undifferentiated marketing strategies.
B) can be used only for already successful products in the market.
C) shows how consumers view a product relative to competitive products.
D) outlines how to introduce a new product to the marketplace.

Question

Quizplus · Accepted Answer

A positioning map, also known as a perceptual map, visually displays how consumers perceive a product in comparison to its competitors on various dimensions, such as price, quality, or features. This tool helps marketers understand where their product stands in the minds of consumers relative to competitors, aiding in strategic planning and positioning efforts.

A Positioning Map