A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy.
A) niche marketing
B) societal marketing
C) undifferentiated marketing
D) mass marketing

Question

Quizplus · Accepted Answer

Niche marketing strategy focuses on targeting a specific segment of the market, offering specialized products or services tailored to the unique needs and preferences of that segment, rather than trying to appeal to a broader audience.

A Company That Chooses to Focus Its Efforts on Satisfying