Marketers applying a positioning strategy want to:
A) make their product look as much like the market leader as possible.
B) emphasize a product's unique advantages and differentiate it from competitors' options.
C) identify the different product attributes desired by different market segments.
D) target only the loyal users of the product.

Question

Quizplus · Accepted Answer

Positioning strategy focuses on highlighting a product's unique benefits and differentiating it from competitors, rather than imitating the market leader, targeting only loyal users, or identifying product attributes desired by different segments.

Marketers Applying a Positioning Strategy Want To