American Express, a large firm with many financial products, recently introduced two new credit cards designed for very specific markets: The Knot, for engaged couples, and The Nest, for newlyweds. This is an example of _____ marketing.
A) undifferentiated
B) differentiated
C) mass
D) societal

Question

Quizplus · Accepted Answer

Differentiated marketing is when a company creates products aimed at two or more distinct market segments, tailoring its offerings to meet the specific needs of those segments. In this case, American Express is targeting engaged couples with The Knot and newlyweds with The Nest, indicating a differentiated marketing strategy.

American Express, a Large Firm with Many Financial Products, Recently