Question 1

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

Accepted Answer

A company's reputation is fragile and can be easily damaged by negative events such as a product recall or a scandal involving senior management. It takes time and effort to build a strong company image but it can be lost in a short amount of time if the company fails to respond effectively to a crisis.

Question 2

Saying,"We could not have prevented this negative event from happening" is an example of using the impression management technique of:
A)an expression of innocence.
B)an excuse.
C)moral ambiguity.
D)a justification.

Accepted Answer

Saying "We could not have prevented this negative event from happening" is an example of using the impression management technique of an excuse, as it shifts the responsibility away from oneself and implies that the negative event was out of one's control.

Question 3

Claiming a product is low-carb while displaying the waistline of a thin person is an example of an enhancement strategy.

Accepted Answer

This is an example of an enhancement strategy because the advertisement is using visual cues (the thin waistline) to enhance the perceived benefits of the product (low-carb) and make it more desirable to consumers.

Question 4

In terms of using an impression management technique to respond to negative publicity,a company that makes the negative incident appear minor or trivial is using the remedial approach of:
A)expressions of innocence.
B)excuses.
C)justification.
D)apology.

Accepted Answer

Justification is a remedial approach that aims to minimize the negative impact of an incident by showing that it was justified or necessary in some way. By making the incident appear minor or trivial, the company is trying to justify their actions or downplay the severity of the situation. Expressions of innocence, excuses, and apologies are other remedial approaches that companies may use in response to negative publicity, but they do not involve making the incident appear minor or trivial.

Question 5

When the public relations department issues a statement saying,"Our competitors deliberately made misstatements about the way to use our product,and people were injured as a result" it is an example of:
A)expression of innocence.
B)excuse.
C)rationalization.
D)justification.

Accepted Answer

The answer of When the public relations department issues a...

Question 6

Damage control is only used when consumers make unjustified complaints against a company.

Accepted Answer

Damage control is a proactive approach taken by companies to prevent or minimize harm to their reputation in the event of a crisis or negative event, whether caused by consumer complaints or other factors such as product recalls, lawsuits, or media scandals. It is not limited to addressing unjustified complaints, but rather encompasses a range of strategies aimed at maintaining trust and credibility with customers, stakeholders, and the public.

Question 7

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident.It was beyond our control." The statement is a form of:
A)expression of innocence.
B)excuse.
C)rationalization.
D)justification.

Accepted Answer

The statement is an excuse as it is attempting to shift responsibility for the accident away from the company and onto the weather.

Question 8

Proactive damage control strategies include entitlings,enhancements,and crisis management.

Accepted Answer

The answer of Proactive damage control strategies include entitlings,enhancements,and crisis...

Question 9

In proactive prevention strategies,enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

Accepted Answer

Proactive prevention strategies aim to increase the probability of a positive outcome, such as through education, communication, or improving systems and processes. Enhancements are meant to add value and improve the quality of the event or situation.

Question 10

When tires on new Ford vehicles were blowing out prematurely,Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem.He stated it was not Ford's fault.Nasser used which method?
A)Expression of innocence
B)Excuses
C)Apology
D)Justifications

Accepted Answer

Nasser's statement that it was not Ford's fault and blaming Bridgestone/Firestone is an example of expressing innocence, as he is denying Ford's responsibility for the issue.

Question 11

Saying,"We didn't cause this negative event to happen,it was some other company" is an example of using the impression management technique of:
A)an expression of innocence.
B)an excuse.
C)moral ambiguity.
D)a justification.

Accepted Answer

The answer of Saying,"We didn't cause this negative event to...

Question 12

Each of the following is an impression management technique except:
A)expression of innocence.
B)excuses.
C)justification.
D)entitlings.

Accepted Answer

Entitlings is not a recognized impression management technique. The other three options (expression of innocence, excuses, and justification) are all commonly used techniques in attempting to shape or control others' perception of oneself.

Question 13

Showing a sports star from a team that just won a championship on the cover of a box of Wheaties is an example of using the proactive damage control prevention strategy of enhancement.

Accepted Answer

The answer of Showing a sports star from a team...

Question 14

Entitlings and enhancements are reactive damage control public relations activities.

Accepted Answer

Entitlings and enhancements are proactive public relations activities aimed at building and maintaining a positive image before any negative incidents occur.

Question 15

Reactive damage control strategies include internet interventions,crisis management,apology strategies,and impression management techniques.

Accepted Answer

Reactive damage control strategies include all of the mentioned techniques, such as internet interventions, crisis management, apology strategies, and impression management techniques. These strategies are implemented after a crisis or negative event has occurred in order to minimize the damage and reputation loss.

Question 16

Proactive prevention strategies include entitlings and enhancements.

Accepted Answer

Entitlings and enhancements are two types of proactive prevention strategies.

Question 17

An enhancement is a reactive damage-control strategy that focuses on the positive aspect of an event that occurs.

Accepted Answer

The answer of An enhancement is a reactive damage-control strategy...

Question 18

Damage control involves reacting to negative events caused by a company error,grievances filed by consumers,or exaggerated negative news stories.

Accepted Answer

Damage control refers to the actions taken in response to negative events caused by a company error, consumer grievances, or negative news stories. It aims to minimize the damage caused and improve the company's image and reputation.

Question 19

When tires on new Ford vehicles were blowing out prematurely,Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem.Bridgestone,in turn,blamed drivers for the problem stating the tires were not inflated sufficiently.Bridgestone/Firestone used which method?
A)Expression of innocence
B)Excuses
C)Apology
D)Justifications

Accepted Answer

The answer of When tires on new Ford vehicles were...

Question 20

Enhancements are a form of proactive prevention strategy that involves claiming responsibility for positive outcomes of events.

Accepted Answer

Enhancements refer to strategies aimed at improving or augmenting something rather than claiming responsibility for positive outcomes of events.

Quiz 13: Public Relations and Sponsorship Programs

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

Saying,"We could not have prevented this negative event from happening" is an example of using the impression management technique of:

Claiming a product is low-carb while displaying the waistline of a thin person is an example of an enhancement strategy.

In terms of using an impression management technique to respond to negative publicity,a company that makes the negative incident appear minor or trivial is using the remedial approach of:

When the public relations department issues a statement saying,"Our competitors deliberately made misstatements about the way to use our product,and people were injured as a result" it is an example of:

Damage control is only used when consumers make unjustified complaints against a company.

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident.It was beyond our control." The statement is a form of:

Proactive damage control strategies include entitlings,enhancements,and crisis management.

In proactive prevention strategies,enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

When tires on new Ford vehicles were blowing out prematurely,Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem.He stated it was not Ford's fault.Nasser used which method?

Saying,"We didn't cause this negative event to happen,it was some other company" is an example of using the impression management technique of:

Each of the following is an impression management technique except: