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Integrated Advertising Promotion Study Set 2

Business

Quiz 6 :

Advertising Design

Quiz 6 :

Advertising Design

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"We are Chicago's friendliest car dealer!" is an example of which type of cognitive message?
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Multiple Choice
Answer:

Answer:

C

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The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:
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Multiple Choice
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Answer:

D

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Which type of cognitive message strategy is a direct promotion of a brand without any claim of superiority?
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Multiple Choice
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Answer:

A

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A unique selling proposition strategy differs from a preemptive or generic approach in that the unique selling proposition is:
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A cognitive message strategy:
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Which type of cognitive message strategy works best for a firm that is clearly the brand leader and the dominant company in the industry?
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A unique selling proposition cognitive message strategy is a(n):
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Consumers often think comparative ads:
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A hyperbole cognitive message strategy is a(n):
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When Crest is featured as a "cavity fighter" in its advertising,competitors are not likely to make the same claim.This is an example of which type of cognitive message strategy?
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An outline of the key ideas in an advertisement is the:
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Which message strategy is linked with reasoning and thinking processes?
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Which message strategy is a claim of superiority based on a product's specific attribute or benefit that cannot then be used by a competitor?
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Nintendo holds 47 percent of the market share in the handheld game market.An advertisement for Nintendo using a cognitive message strategy would probably use which approach?
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The generic cognitive message strategy is a(n):
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The primary tactic or approach used to deliver a message theme is a:
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Which message strategy has the goal of creating an impact on a person's beliefs or knowledge structure?
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The preemptive cognitive message strategy is a(n):
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The goal of a generic message strategy is to:
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According to a survey by Adweek Media and Harris Interactive,55 percent of consumers said ads were:
Multiple Choice
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