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Integrated Advertising Promotion Study Set 2

Business

Quiz 13 :

Public Relations and Sponsorship Programs

Quiz 13 :

Public Relations and Sponsorship Programs

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The public relations department in a business is the area that manages publicity and communications with stakeholders that are in contact with the company.
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True False
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Answer:

True

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In a marketing communications and impact on brand image there is "no such thing as bad publicity."
Free
True False
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Answer:

False

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The public relations department is the area in a company that:
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Multiple Choice
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Answer:

A

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Interstate Batteries' sponsorship of a NASCAR driver and car is an example of a public relations program.
True False
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Interstate Batteries' involvement with NASCAR is an example of:
Multiple Choice
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The unit in a company that manages publicity and other communications with all groups that has contact with a firm is the department of:
Multiple Choice
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A department of communications can be designed to handle all of the marketing as well as public relations activities for a firm.
True False
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Public relations functions include the following,except:
Multiple Choice
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One of the functions of a public relations department is to assess the company's reputation.
True False
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The decision criteria used in selecting a public relations firm is different than criteria in selecting an advertising agency.
True False
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The first major decision company leaders must make concerning public relations is:
Multiple Choice
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In a public relations program,a hit can enhance:
Multiple Choice
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A news story about steering problems on Toyota vehicles is an example of a(n):
Multiple Choice
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When Interstate Batteries receives a positive news story about its involvement with NASCAR,it is an example of a(n):
Multiple Choice
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Interstate Batteries' sponsorship of a NASCAR driver and car is an example of a sponsorship program.
True False
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In public relations,a hit is the negative mention of a company's name in a news story.
True False
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In a public relations program,a mention of the company's name in a news story is called a:
Multiple Choice
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In a public relations program,a hit is:
Multiple Choice
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Some individuals would like to create a Department of ________ to oversee both the public relations activities and the marketing programs.
Multiple Choice
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A public relations hit can be a positive or negative news story.
True False
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