Which term refers to the percent of viewers based on the number of television sets turned on?
A) rating
B) share
C) gross rating points
D) gross impressions
E) impressions
Correct Answer:
Verified
Q41: Which of the following statements is TRUE
Q42: The goal of media planning is to
Q43: Which term refers to the way various
Q44: The percentage of the media audience exposed
Q45: In the broadcast industry,which of the following
Q47: A _ identifies the best media to
Q48: Lisa works at a major advertising agency
Q49: Media impact begins with _.
A)impressions
B)circulation
C)exposure
D)reach
E)frequency
Q50: Members of which of the following generational
Q51: Members of which of the following generational
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents