In the broadcast industry,which of the following converts a raw number of households to a percentage?
A)gross impressions
B)ratings
C)frequency
D)circulation
E)engagement

Question

Quizplus · Accepted Answer

Ratings are used to convert the raw number of households or individuals to a percentage. Gross impressions refer to the total number of times an advertisement is viewed, while frequency refers to the number of times an individual is exposed to the advertisement. Circulation is a term used in print media to refer to the number of copies of a publication that are printed and distributed. Engagement refers to the level of attention and interaction that a viewer or user has with an advertisement or content.

In the Broadcast Industry,which of the Following Converts a Raw