Which term refers to the way various types of media are strategically combined in a media plan?
A)media mix
B)message mix
C)media vehicle
D)message frequency
E)media reach

Question

Quizplus · Accepted Answer

Media mix refers to the way different types of media are combined in a media plan to reach the target audience effectively. This includes the selection of various media vehicles such as TV, radio, print, online, and social media, and determining the appropriate allocation of budget and resources for each. The goal of creating a media mix is to ensure that the advertising message reaches the target audience through multiple channels and maximizes the impact of the advertising campaign.

Which Term Refers to the Way Various Types of Media